Notes on sponsoring
outdoor creators.
Rate cards, playbooks, and the math behind creator sponsorships for outdoor brands. Written by the operators running the deals.
Read first.
- 01Benchmark · 7 min read
Outdoor YouTuber Sponsorship Rates in 2026
What outdoor brands actually pay outdoor YouTubers in 2026. Real CPM bands by follower tier, format, and geo — without the agency markup theater.
- 02Strategy · 8 min read
Mid-Tier vs Mega Creators for Outdoor Brand Marketing
Mid-tier outdoor creators outperform mega creators for gear brands. The CPA math, audience purchase intent, and where mega still wins.
- 03Playbook · 11 min read
How to Sponsor Outdoor Creators (the Brand-Side Playbook)
End-to-end playbook for outdoor brands running creator sponsorships. Brief, contract, FTC, deliverables, reporting — what to own vs. outsource.
- 04Pricing · 6 min read
CPM with Caps and Floors: How Outdoor Creator Deal Pricing Works
How CPM with cap and floor actually works. View floors, caps, base fees, and the math that protects both creator and brand from a bad video.
- 05Strategy · 9 min read
How Outdoor Brands Should Think About Creator Marketing
An operating manual for outdoor brands starting creator marketing. When to start, what to spend, how to staff, and how to measure.