01
Discovery call
Thirty minutes. Goals, budget, audience targets, timing. We tell you whether we're the right fit before we send anything.
For brands
Reach outdoor buyers through creators they actually trust.
We run sponsorship campaigns across YouTube, TikTok, and Instagram. Sourcing, negotiation, contracts, FTC compliance, deliverables, payment, reporting. You ship the brief; we run the rest.
Why Cortex
What you get when we run your creator program.
Outdoor-native specialization
We only rep outdoor creators. We know which creators land for camping gear versus fly-fishing tackle versus boat dealers. We know which channels move pre-orders.
Performance pricing
CPM-based deals with view caps and floors. You don't overpay if a video underperforms; the creator is incentivized when it overperforms.
Full-service execution
Sales, contracts, FTC, payments, reporting. Our ops layer means you don't need an in-house influencer team to run a clean campaign.
How we match
Software finds the fits. Operators pick the names.
Self-serve platforms hand you a forty-row spreadsheet and walk away. Generalist agencies take weeks to come back with three. We sit between. Algorithmic shortlist, human cut, four to six names with reasoning attached.
01 · Match
Every creator on our roster is scored against your brief. Audience overlap with your ICP, niche fit, prior CPM, paid integration history, posting cadence, geo skew. The model surfaces the top fits in minutes.
02 · Curate
A human picks from that list. Software filters fast. It cannot read tone, judge timing, or tell you whether a creator's last three sponsored integrations actually felt earned. That part stays human.
03 · Deliver
You see four to six names with reasoning, not a forty-row export. Every creator on the shortlist has been matched against your campaign and approved by an operator before it hits your inbox.
Our process
From intro call to performance report.
02
Roster match
Within 48 hours: a shortlist of creators with rates, audience breakdowns, recent performance, and recommended deal structure.
03
Campaign brief
We write the brief, run it past the creator, and lock the integration spec. You approve it once. We handle revisions.
04
Launch & report
Content goes live on the agreed date. Two weeks later you get a full performance report — views, engagement, click-through, attributed conversions.
Pricing
CPM. Capped. Floored.
We price most deals on a CPM model with a floor (so the creator is committed to a minimum reach) and a cap (so you never overpay if a video goes viral). Predictable, transparent, fair to both sides.
Sample deal structure
$22 CPM
Capped at 500K views
Floored at 100K guaranteed reach
Base fee: $2,200 — paid on publish
Performance: $0.022 per view between 100K and 500K
Available across YouTube long-form integrations, TikTok short-form, and Instagram Reels.
Case study — placeholder
How a backcountry tent brand drove 14,200 pre-orders in three weeks.
- Creators activated
- 3
- Total views
- 820K
- Pre-orders attributed
- 2,400
- CAC vs paid
- −42%
Six creators across YouTube and TikTok, staggered over fourteen days. Mid-roll integrations with a creator-specific landing page. Full report available on request.
Further reading
Before the call.
Start a campaign
Tell us what you’re launching.
Two minutes. We’ll come back with a creator shortlist and recommended deal structure within 48 hours.